Taco Bell’s Giant Cheez-It Hits Nationwide Menus

Taco Bell's Giant Cheez-It Hits Nationwide Menus
Taco Bell's Giant Cheez-It Hits Nationwide Menus

Taco Bell Launches Oversized Cheez-It Tostada Nationwide

Taco Bell's Giant Cheez-It Hits Nationwide Menus
Taco Bell’s Giant Cheez-It Hits Nationwide Menus

Taco Bell’s Giant Cheez-It Collaboration Goes Nationwide


Taco Bell, the beloved fast-food chain known for its innovative and often audacious menu items, is once again making waves. Starting June 6, Taco Bell will roll out its highly anticipated collaboration with Cheez-It nationwide. This move comes after a successful test run that left fans clamoring for more.

The star of this collaboration is a giant Cheez-It cracker, 16 times larger than the standard version. The cracker serves as the foundation for two new menu items: the “Big Cheez-It Tostada” and the “Big Cheez-It Crunchwrap Supreme”. Both items promise to deliver a unique and delicious twist on traditional Taco Bell favorites.


Two years ago, Taco Bell and Cheez-It tested the waters with a limited release of these giant Cheez-It creations at a single location. The response was overwhelmingly positive, leading to the decision to bring these items to a wider audience. This kind of brand collaboration is not only a treat for fans but also a strategic move for both companies.

As consumer spending tightens amid economic pressures, innovative collaborations like this one help brands capture attention and drive sales.

Taco Bell's Giant Cheez-It Hits Nationwide Menus
Taco Bell’s Giant Cheez-It Hits Nationwide Menus

Menu Details

Big Cheez-It Tostada: This item features a giant Cheez-It cracker topped with ground beef, reduced-fat sour cream, tomatoes, lettuce, and cheddar cheese. Priced at $3.99, it offers a crunchy and cheesy twist on the classic tostada.

Big Cheez-It Crunchwrap Supreme: For $5.49, this Crunchwrap replaces the traditional tostada shell with the giant Cheez-It cracker. It includes the same ingredients as the tostada but with nacho cheese sauce instead of shredded cheese.

In addition, Taco Bell is introducing the “Big Cheez-It Box”. This deal includes the Big Cheez-It Crunchwrap Supreme, a five-layer beef burrito, nacho fries, and a medium drink for $8.99.

Strategic Impact

Taco Bell’s parent company, Yum Brands, has faced challenges in the current economic climate. Lower-income diners, in particular, have pulled back on spending, affecting sales at other Yum Brands restaurants like Pizza Hut and KFC. However, Taco Bell has managed to remain a bright spot, with same-store sales growing by 2% in the first quarter of the year.

This new collaboration with Cheez-It is expected to bolster Taco Bell’s performance even further. By offering unique and crave-worthy items, Taco Bell can attract both loyal fans and new customers looking for a novel dining experience.

Taco Bell's Giant Cheez-It Hits Nationwide Menus
Taco Bell’s Giant Cheez-It Hits Nationwide Menus

Upcoming Menu Items

Taco Bell has a history of keeping its menu fresh and exciting. In addition to the Cheez-It collaboration, Taco Bell has several other new items slated for release in 2024. These include a Mountain Dew Baja Blast gelato and partnerships with brands like Tajin and Cinnabon. While exact release dates for these items have not yet been announced, fans can look forward to more innovative offerings in the coming months.

Customer Reactions

Customer reactions to the Cheez-It collaboration have been overwhelmingly positive. During the initial test run, social media buzzed with excitement, and many fans expressed their hope that these items would become a permanent part of the menu.

Quotes from Fans:

  • “The Big Cheez-It Tostada is a game-changer! I hope it stays on the menu forever.”
  • “Taco Bell and Cheez-It together? It’s like a dream come true!”
  • “I tried the Big Cheez-It Crunchwrap Supreme during the test run, and it’s incredible. Can’t wait to get it again!”

Key Takeaways

  • Limited-Time Offer: The Cheez-It menu items are available nationwide starting June 6 but for a limited time only.
  • Unique Collaboration: The giant Cheez-It cracker adds a novel twist to traditional Taco Bell items.
  • Strategic Move: This collaboration helps Taco Bell stand out in a competitive market and attract attention amid economic challenges.
  • Positive Response: Initial tests received overwhelmingly positive feedback from fans, indicating strong demand.
Taco Bell's Giant Cheez-It Hits Nationwide Menus
Taco Bell’s Giant Cheez-It Hits Nationwide Menus


Q: When will the Cheez-It items be available? A: The Cheez-It items will be available nationwide starting June 6 for a limited time.

Q: What are the prices for the new menu items? A: The Big Cheez-It Tostada is priced at $3.99, and the Big Cheez-It Crunchwrap Supreme is $5.49. The Big Cheez-It Box is available for $8.99.

Q: Will these items become a permanent part of the menu? A: Currently, these items are being offered for a limited time. However, if the response is positive enough, there is always a possibility they could become a permanent fixture.


Bell’s collaboration with Cheez-It is an exciting development for fast-food enthusiasts. The unique combination of flavors and textures promises to deliver a memorable dining experience. As these items roll out nationwide, fans have a limited time to enjoy these innovative creations. Whether you’re a long-time Taco Bell fan or just curious about the hype, the Big Cheez-It Tostada and Big Cheez-It Crunchwrap Supreme are worth trying.

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